MAP Policy
Moose Labs Minimum Advertised Price Policy
As the world’s leading MouthPeace & MouthPeace Filter supplier, Moose Labs LLC (hereinafter referred to as Moose Labs) is focused on maintaining high margins for our wholesale and distribution network. In recognition of the investment in time and resources required for our high-quality wholesalers to provide the level of customer service and product knowledge expected from our customers, Moose Labs is committed to enforcing policies that allow our resellers to maintain high-profit margins through the sale of our products. Moose Labs has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow to advertise and market Moose Labs products. All Moose Labs Authorized Resellers must agree to the terms and conditions of the following MAP Policy.
Moose Labs’s MAP Policy Guidelines for MouthPeace Products & Accessories
MAP pricing for all MouthPeace products and accessories can be found at https://mooselabs.us. All advertised prices must be at or above MAP for all MouthPeace products and accessories. Resellers are not required to list prices in advertising. If a price is listed in an advertisement, it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted.
Resellers are also responsible for ensuring their MouthPeace, and MouthPeace Filter pricing is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MAP price given the most recent update to https://mooselabs.us. Moose Labs’s MAP policy for all MouthPeace products and accessories apply to advertising placements, including but not limited to: internet placements on resellers own website or social media pages, print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), and any flyers, posters or coupons.
From time to time, Moose Labs may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, Moose Labs reserves the right to modify or suspend the MAP price for specific retailers with respect to the affected products for a specified period of time. This price change must be agreed to in writing, via email.
Pricing Statements
Moose Labs’s MAP Policy does allow resellers to omit pricing entirely from advertisements. It also allows for advertisement statements such as “Call for Price” or “Call for Quote.”
Free Offers Associated with Moose Labs’ Product
Free shipping and handling, 0% sales tax or free financing promotions do not violate the MAP.
All MouthPeace Products Price Matching Policies
Price matching policies are acceptable. Price matching is not a valid reason for violations of Moose Labs’s MAP Policy. Advertised prices must always be at MAP or higher.
Failure to Comply with the MAP Policy
At the sole discretion of Moose Labs, failure to comply with the MAP policy, intentional, or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase all MouthPeace products both direct as well as through distributors.
Online Marketplace Policy
Reseller shall not promote, market, advertise, offer to sell, or sell any product on or through any online marketplace or auction service (e.g., eBay, Amazon Marketplace, Wish, or like websites), except as may be expressly consented to by Moose Labs in writing and in advance. Moose Labs retains the option to withdraw their consent at any time.
Moose Labs will utilize the following steps to resolve MAP violations:
Violations from Authorized Resellers must be corrected within 24 hours of notification.
- First Violation: Authorized Reseller’s account will be put on hold temporarily, and a written warning will be provided. MAP violations must be corrected within 24 hours. Upon correction and following 30 days of compliance, the violation will then be cleared.
- Second Violation: Authorized Reseller’s account will be put on hold for 30 days.
- Third Violation: Authorized Reseller’s account will be put on hold for 180 days. After this duration, Moose Labs will review and determine if the account is to be reinstated.
- Fourth Violation: Should Moose Labs decide to reinstate an Authorized Reseller who has previously demonstrated a third violation, yet violates a fourth time, the account will be unauthorized indefinitely.
***Moose Labs pricing is always based on the non-sale prices available at https://mooselabs.us. Moose Labs will update distributors and wholesalers via email or telephone if pricing increases. Pricing must be corrected immediately upon receipt.***